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#Law of similarity psychology how to

The photo above is a great example of this. It’ll make it seem like they’re interacting. Even if one of your subjects is far away, you can position it next to another subject. You can also create fun optical illusions using a small aperture. Or have one of them to lean his or her head on the other. To make this look as natural as possible, ask them to hold hands. This is important in portrait photography, especially if your models are friends or family members. You can place two subjects together to create a sense of warmth. The closer your subjects are to one another, the easier it will be to think of them as one whole object. The Law of Proximity is all about distance. A small aperture is the equivalent of a large f-number, such as f/16 or f/22. Make sure your aperture is small so that the background subject is in focus.

#Law of similarity psychology how to

How to Use Gestalt Theory in Your Photos Use the Law of Proximity to Create a Sense of Familiarity You can use the Gestalt Theory to create humorous photographs like this. Let’s look at how you can use these principles to make your photos stand out.

Portrait photographers might use the Law of Proximity to make their models look like they belong together. Street photographers might use the Law of Similarity to turn busy compositions into beautiful street photos. And the harder it will be for you to take unflattering photos. The more organised your compositions are, the easier it will be to look at them. Because there are so many similar-looking books in this image, the entire composition is easy to look at. The Gestalt Theory’s Law of Similarity is a great way to create harmony in busy street photos. It can show you how to organize every element in your photo. Many of its principles are related to vision. It can help you make your photos more appealing. The Gestalt Theory wasn’t made for artists. Why is this specific school of thought so popular? There are many psychology-related topics that inspire photographers.

Segregation – objects are easier to identify when they stand out from their environment.

Continuity – when you see a bunch of lines going in one direction, you’ll assume that they keep going in that direction.

But the objects don’t have to be close together in this case.

Similarity – objects that have the same color, size, shape, etc., tend to be considered one whole thing.

Closure – even when something is incomplete, the mind can read it as a whole object.

If you enter a room and see two people sitting together, you might assume that they know each other, even if they’re strangers.

Proximity – objects that are close to one another create a sense of familiarity.

The ones that can, will help you organize elements in your photos in a way that makes them look more appealing.īefore you learn how to use them in your photos, you should know what role they play in psychology: Not all of them can be applied to photography. There are many Gestalt principles in psychology. When our eyes see those images on the website, the Proximity of the shapes or objects will make us understand that those objects or shapes are part of one group, and the Similarity of the repeated patterns will reinforce their meaning and transmit their message to the visitors.Introduction to 5 Gestalt Theory Principles Thanks to the Gestalt Theory, we can observe this photo of a leaf and understand why it stands out so much. But some principles should be there, or better saying, all the necessary principles should be there, to transform the piece of images you create into perfect communication tools.įor example, the principle of Similarity and the principle of Proximity, which we talked about in the last post, could be perfect guidance for designing form fields, checkboxes, or buttons in web design. This does not mean that they all need to be present in your drawing. You do not use one principle to eliminate the others. It is essential to affirm that all the principles of the Gestalt Theory work together.

The Principle of Similarity helps us to create visually unified elements in graphic design. Understanding the use of those principles is essential for all graphic designers because they help us organise the space where we create our images and clear the way for visitors to read, understand and be impacted by our message. Today we will examine the Similarity Principle in the Gestalt Theory. You can be directed to the previous posts on the last articles in this series: 1) Basic Design Principles, 2) How Our Minds React to What We See and 3) The Proximity Principle. Welcome to our sequence of posts on the Gestalt Theory in web and graphic design. “The whole is other than the sum of the parts”